Today Nintendo mad a somewhat interesting announcement. They announces a new partnership with Roush Fenway Racing.
NINTENDO ANNOUNCES PARTNERSHIP WITH ROUSH FENWAY RACING
Nintendo to Debut Wii Paint Scheme at Watkins Glen on Roush Fenway No. 16 Nextel Cup Entry
Concord, N.C. – July 16, 2007 – Nintendo’s record-selling Wii™ video game system takes video gaming to a whole new level with a partnership with Roush Fenway Racing and NASCAR Nextel Cup driver Greg Biffle. Biffle will debut the Wii-themed Ford Fusion at Watkins Glen in August and then provide an encore performance at Dover’s Monster Mile in September. Nintendo’s partnership with Roush Fenway Racing is the company’s first endeavor with NASCAR and it is excited about the possibilities it brings.
“Partnering with Roush Fenway Racing further demonstrates how Wii is bringing gaming to the masses,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Like going to a NASCAR race, playing Wii is a family event. Everyone can enjoy Wii regardless of his or her gaming knowledge and experience.”
Biffle has one Nextel Cup and two Busch Series wins at Dover International Speedway as well as one Craftsman Truck Series win at Watkins Glen. Biffle looks to improve upon those stats in the Wii Ford Fusion later this season.
“I’m excited about this partnership with Nintendo and the Wii system,” said Biffle. “I just got one myself and I love the boxing game. I’ve always been a fan of boxing and with Wii, it’s a workout. I really get into it. I’ll be driving the Wii car at Watkins Glen and Dover. I’ve got a pretty good record at Dover and I’d love to get the Wii car up front in both races.”
Team owner Jack Roush is pleased to add Nintendo to the list of power brands that have chosen Roush Fenway Racing for their entry into the sport.
“We have been fortunate at Roush Fenway Racing to add several well-respected and recognizable brands to our list of sponsors,” said Roush. “The addition of Nintendo’s Wii as a valuable partner to Roush Fenway is an asset sure to produce multiple benefits both on and off the track. I understand this is Nintendo’s first venture in NASCAR and I know our team will do everything in their power to make it a positive one.”
No. 16 Wii Ford Fusion Races with Greg Biffle
August 12, 2007 – Watkins Glen International
September 23, 2007 – Dover International Speedway
For more information, visit www.nintendo.com/wiicar16.
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™, Nintendo DS™, Game Boy® Advance and Nintendo GameCube™ systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario™, Donkey Kong®, Metroid®, Zelda™ and Pokémon®. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, visit the company’s Web site at www.nintendo.com.
About Roush Fenway Racing
Roush Fenway Racing is NASCAR’s largest team operating 14 motorsports teams, five in NASCAR NEXTEL Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; five in the Busch Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Todd Kluever, Michel Jourdain Jr. and Danny O’Quinn Jr.; and three in the Craftsman Truck Series with Edwards, Peter Shepherd, Travis Kvapil, Erik Darnell and T.J. Bell; and one in the ARCA/REMAX Series with Colin Braun and Darnell. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704-720-4645.
Nintendo Press Release